We have worked on many campaigns for Kalpadruma, the store with a conscience between 2013 and 2017. We both (Radha Rathi and I) love the brand and the client. We work we had created has inspired many other young photographers to work with Kalpadruma. Many of our clients are friends who care about same things we care about and we have learnt a lot from our interactions.
Here are a couple of campaigns, some more work can be found under ‘fashion’
All photography: Madhavan Palanisamy, Creative Direction, Illustrations: Radha Rathi