For the New Fiesta launch, Ford and GTB came up with an interesting idea. To identify four 'real' people and give them the car and let them have the longest test drive in the history - from Delhi to Diu. Their experience on the road was captured and used for the launch communication. Blue Mango produced the Ford Experience and the mainstream content.
I was called in to capture the experience and create some fun content for social media apart from producing stills for the campaign.
It was a riot working with the participants - Archit, Shruti, Monika, Vikram and the GTB team - Vani, Ashwin, Vijay, Ritesh, the Blue Mango people and my team, George and Vinod.